Long lists create false confidence
A useful shortlist explains why each creator fits the audience, creative role, platform, risk tolerance, budget, and expected contribution.
Services / Disciplined creator activation
KOL & KOC Campaign Management in China
Source, vet, contract, brief, and manage Chinese KOL and KOC creators with documented approvals, rights, deliverables, and performance reporting.
Who it is for
A focused route to the Chinese market
Brands and agencies that need a reliable local execution partner for seeding, awareness, consideration, or commerce campaigns.
A defensible creator shortlist
On-time, on-brief delivery
Clear rights, evidence, and performance records
What this service solves
Keep creator selection, approvals, and delivery accountable
A structured execution layer for brands and agencies that already know they need Chinese creators and want sourcing, vetting, contracting, delivery, rights, and reconciliation managed as one workflow.
Small scope gaps become delivery problems
Unclear revisions, deadlines, product logistics, claims, approval authority, posting duration, usage rights, and cancellation terms create avoidable disputes.
Scale increases coordination risk
Seeding and KOC programs require standardized intake, communication, evidence, exception handling, payment, and reconciliation across many participants.
Detailed scope
What a well-run engagement covers
Source and qualify
- Creator criteria and role definitions
- Discovery and outreach
- Audience and content review
- Conflict and brand-safety screening
- Shortlist rationale and pricing
Contract and deliver
- Scope and rights negotiation
- Localized briefing
- Product and logistics tracking
- Draft and revision control
- Approval and publication verification
Close and learn
- Metrics and evidence collection
- Deliverable reconciliation
- Payment-status tracking
- Rights and expiry register
- Creator evaluation and campaign learning
How we work
01
Source
We build a qualified pool around audience, content, risk, and budget.
02
Control
Contracts, briefs, approvals, and deadlines move through one workflow.
03
Reconcile
We verify publication, results, rights, payments, and lessons learned.
What we do for you
A local team doing the work—not just giving you tools
Your dedicated local team
Business Development Manager
Coordinates creator sourcing, commercial terms, contracts, briefs, delivery, and campaign closeout with your local partners.
Your China-based team researches, creates, operates, coordinates, and follows through on the work required to produce results. The workspace supports that service by keeping progress, decisions, approvals, evidence, and outcomes visible to you.
- 01Commercial
Build a defensible creator roster
We source, vet, price, and recommend Chinese KOLs and KOCs against audience fit, content quality, brand safety, budget, and campaign objectives.
- 02Contracts + Content Pipeline + Assets
Drive every creator toward delivery
Our local team handles outreach, negotiation, contracts, product coordination, briefing, approvals, revisions, deadlines, and publication follow-up.
- 03Posts + Analytics + Affiliate Sales + Request Center
Close with evidence, not assumptions
We verify posts and rights, consolidate performance and affiliate activity, reconcile creator delivery, and resolve open issues before closeout.
How SAIKO approaches the work
Every creator has a job
Creators are selected for a defined role—reach, explanation, credibility, search visibility, community participation, or conversion—not simply added to a roster.
Exceptions are visible
Late drafts, unavailable products, claim issues, replacement creators, missed posts, and rights changes are logged and resolved through an accountable path.
The campaign closes cleanly
Delivery, evidence, rights, payments, and performance are reconciled so unresolved operational debt does not follow the brand into the next activation.
Frequently asked questions
Questions buyers and creators ask before starting
How many KOLs or KOCs should a campaign use?
The right number depends on the objective, platform, audience diversity, content role, budget, testing design, and operational capacity. A smaller well-defined cohort can be more useful than a large undifferentiated list.
Can you work from our existing creator shortlist?
Yes. We can validate the list against the campaign criteria, identify missing evidence or conflicts, support negotiation, and manage approved creators through delivery.
Do you manage product seeding and samples?
It can be included. The workflow should define inventory, addresses, privacy controls, shipping responsibility, receipt evidence, replacement policy, and what happens when a creator receives product but does not proceed.
How are creator usage rights tracked?
Rights should be recorded per creator and asset, including media, territory, term, permitted edits, accounts, attribution, exclusivity, start date, expiry, and renewal status.
What should a final campaign report contain?
At minimum: the approved roster, delivered assets, publication evidence, agreed metrics, outcome interpretation, exceptions, rights status, payment reconciliation, and actionable recommendations.
Explore the related playbooks
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