Section 4
Require Humans for Meaning, Voice, and Release
Creator / editor
Meaning and voice
Intent, cultural nuance, humor, translation, dignity, authenticity and fit with the creator's identity.
Brand / owner
Factual and commercial
Product facts, mandatory message, substantiated claims, offer details and authorized approvals.
Release owner
Publication control
Final version, disclosure, rights, sensitive context, correct account, timing and rollback readiness.
Always pre-review
- Public-facing content with material brand/creator exposure
- Claims about health, finance, safety or performance
- Sensitive cultural, political or social context
- Translation where ambiguity changes meaning
- Synthetic depiction/voice or material AI alteration
- Content involving minors or vulnerable people
- Crisis, apology or corrective statement
- Final publish package and account action
Review evidence
- Current brief and exact asset version
- Source footage, facts and product materials
- Claim support and required disclosure
- Rights/consent and usage scope
- AI/tool provenance when material
- Previous feedback and unresolved exceptions
- Platform/account/destination
- Deadline and response/rollback plan