MCN & Agency Operations Playbook
The internal operational knowledge base for building, managing, pricing, scaling, and running a China Creator Agency & MCN.
1. Agency Business Model (商业模式)
MCN vs Agency models, monetization engines, and pricing structures.
MCN GUIDE #1Entry
What Are MCNs & Creator Agencies? Key Differences & Industry Positioning
什么是 MCN、Creator Agency 及其核心区别？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #2Entry
Business Model of a China Creator Agency
China Creator Agency 的商业模式是什么？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #3Entry
Agency Revenue Streams (Commissions, Retainers, Fees)
Agency 有哪些收入来源？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #7Entry
The Cost of Running an MCN Agency
运营一家 MCN Agency 需要多少钱？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #4Medium
Pricing Agency Services to Creators & Brands
Agency 应该怎么收费？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #5Medium
Designing Retainer, Commission & Hybrid Fee Structures
Commission、Monthly Fee、Campaign Fee、Hybrid 怎么设计？
SAIKO Agency Operations Playbook
MCN GUIDE #6Medium
Fair Revenue-Sharing Models & Splits
Creator 和 Agency 应该怎么分成？
SAIKO Agency Operations Playbook
2. Creator Acquisition & Evaluation
Sourcing foreign talent, scoring China market potential, and pipeline management.
MCN GUIDE #8Entry
How to Recruit New Creators for Your Agency
Agency 如何招募新的 Creator？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #9Entry
Sourcing Overseas Creators for China Entry
如何找到海外 Creator？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #10Entry
Identifying High-Fit Creator Profiles & Evaluating China Market Potential
哪些 Creator 最适合中国市场？如何判断中国市场潜力？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #15Entry
Building a Continuous Creator Acquisition Pipeline
如何建立 Creator Pipeline？
SAIKO Agency Operations Playbook
MCN GUIDE #12Medium
Tiering Creators (Tier 1, Tier 2, Tier 3 Talent)
如何给 Creator 分级？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #13Medium
Designing the Explore ➔ Grow ➔ Scale Stage System
如何设计 Explore / Grow / Scale？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #14Medium
Decision Framework: Keep Investing vs Cut Losses
如何决定一个 Creator 是否值得继续投资？
SAIKO Agency Operations Playbook
MCN GUIDE #77Medium
What You Need Before Signing a Creator
签约 Creator 前需要准备什么？
SAIKO Agency Operations PlaybookRead Guide →
3. Content & Localization Pipeline
AI translation vs human editing, content testing, and production workflows.
MCN GUIDE #16Entry
Building the Content Localization Workflow
如何把海外内容本地化到中国？
SAIKO Agency Operations Playbook
MCN GUIDE #17Entry
What AI Translation & Dubbing Can & Cannot Solve
AI 翻译、字幕、配音能解决什么？
SAIKO Agency Operations Playbook
MCN GUIDE #18Entry
What Must Be Done Manually (Cultural Editing & Hooks)
哪些事情必须人工完成？
SAIKO Agency Operations Playbook
MCN GUIDE #19Entry
Testing Creator Content Batches in China
如何测试一个 Creator 的中国内容？
SAIKO Agency Operations Playbook
MCN GUIDE #20Medium
Setting Up an Automated Localization Pipeline
如何建立 Content Localization Pipeline？
SAIKO Agency Operations Playbook
MCN GUIDE #21Advanced
Scaling China Content Output per Creator
如何规模化生产中国版本内容？
SAIKO Agency Operations Playbook
4. Platform Growth & Distribution
Douyin, RED, Bilibili & Weibo channel management, A/B testing & scaling.
MCN GUIDE #22Entry
Operating & Scaling Douyin Channels
如何运营抖音账号？
SAIKO Agency Operations Playbook
MCN GUIDE #23Entry
Operating & Scaling Xiaohongshu Channels
如何运营小红书账号？
SAIKO Agency Operations Playbook
MCN GUIDE #24Entry
Operating & Scaling Bilibili Channels
如何运营 B站账号？
SAIKO Agency Operations Playbook
MCN GUIDE #25Entry
Operating Sina Weibo Accounts
如何运营微博？
SAIKO Agency Operations Playbook
MCN GUIDE #26Medium
Multi-Platform Distribution Matrix Strategies
不同平台应该如何分发同一个 Creator 的内容？
SAIKO Agency Operations Playbook
MCN GUIDE #27Medium
A/B Testing Thumbnails, Subtitles & Hooks
如何做 A/B Testing？
SAIKO Agency Operations Playbook
MCN GUIDE #28Medium
Identifying Breakout Signals in Creator Growth
如何判断一个 Creator 在中国是否开始成功？
SAIKO Agency Operations Playbook
MCN GUIDE #29Medium
Graduating Creators from Explore to Growth Phase
如何从 Explore 进入 Growth？
SAIKO Agency Operations Playbook
MCN GUIDE #30Advanced
Scaling Breakout Creators Across Platforms
如何 Scale 一个成功 Creator？
SAIKO Agency Operations Playbook
5. Brand Acquisition & BD
Finding Chinese sponsors, decision-maker outreach, pitching & brand CRM.
MCN GUIDE #31Entry
Sourcing & Prospecting Chinese Sponsor Brands
如何找到中国品牌？
SAIKO Agency Operations Playbook
MCN GUIDE #32Entry
Best Sponsor Niche Categories for Global Creators
哪些行业最适合海外 Creator？
SAIKO Agency Operations Playbook
MCN GUIDE #35Entry
Outreach Best Practices for Chinese Brands
如何联系品牌？
SAIKO Agency Operations Playbook
MCN GUIDE #37Entry
Creating High-Converting Agency Media Kits
如何做 Media Kit？
SAIKO Agency Operations Playbook
MCN GUIDE #38Entry
Closing Your Agency's First Sponsorship Deal
如何拿到第一个 Sponsor？
SAIKO Agency Operations Playbook
MCN GUIDE #33Medium
Identifying Brand Decision-Makers (KOL Leads & Marketing VPs)
谁是品牌真正的决策者？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #34Medium
Building an Agency Brand Sales Pipeline
如何建立 Brand Pipeline？
SAIKO Agency Operations Playbook
MCN GUIDE #36Medium
Pitching Foreign Creators to Chinese Brands
如何 Pitch Creator？
SAIKO Agency Operations Playbook
MCN GUIDE #39Medium
Converting One-off Ad Campaigns into Retainers
如何把一次 Campaign 变成长期合作？
SAIKO Agency Operations Playbook
MCN GUIDE #40Advanced
Building a Long-term Agency Brand Network
如何建立 Brand Network？
SAIKO Agency Operations Playbook
6. Creator Monetization & Pricing
Rate cards, margin calculations, e-commerce, affiliate & product lines.
MCN GUIDE #42Entry
Why Brands Pay: Awareness, Trust vs Direct Sales
中国品牌通常为什么付 Creator 钱？
SAIKO Agency Operations Playbook
MCN GUIDE #41Medium
Setting Creator Rate Cards & Deal Pricing
如何给 Creator 定价？
SAIKO Agency Operations Playbook
MCN GUIDE #43Medium
Calculating Campaign Profit Margins & Costs
如何计算 Campaign Margin？
SAIKO Agency Operations Playbook
MCN GUIDE #44Medium
Maximizing Revenue per Creator (ARPU)
如何提高每个 Creator 的收入？
SAIKO Agency Operations Playbook
MCN GUIDE #45Medium
Building Scalable Affiliate E-Commerce Revenue
如何建立 Affiliate 收入？
SAIKO Agency Operations Playbook
MCN GUIDE #46Medium
Entering China's Live Stream E-Commerce Engine
如何进入中国直播电商？
SAIKO Agency Operations Playbook
MCN GUIDE #47Advanced
Developing Custom Products for High-Tier Creators
如何做 Creator Product？
SAIKO Agency Operations Playbook
MCN GUIDE #48Advanced
Commercial IP Licensing & Character Rights Deals
如何做 IP Licensing？
SAIKO Agency Operations Playbook
MCN GUIDE #49Advanced
Transitioning Creators from Ad Revenue to Enterprise Equity
如何让 Creator 从广告收入发展到长期商业收入？
SAIKO Agency Operations Playbook
7. Agency Operations & Systems
Managing 10, 50, 100 creators, automated workflows, and data dashboards.
MCN GUIDE #50Entry
Operating an Agency with 10 Creators
如何管理 10 个 Creator？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #53Medium
Building a Custom Creator Management System (CMS)
如何建立 Creator Management System？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #54Medium
Building an Agency Brand Relationship Management System
如何建立 Brand CRM？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #55Medium
Building a Campaign & Brief Fulfillment System
如何建立 Campaign Management System？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #56Medium
Managing Content Production Workflows & Deadlines
如何管理内容生产流程？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #58Medium
Where Human Review Is Non-Negotiable
哪些流程必须人工完成？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #59Medium
Building Agency Analytics & Performance Dashboards
如何建立 Creator 数据 Dashboard？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #51Advanced
Scaling Operations to Manage 50 Creators
如何管理 50 个 Creator？
SAIKO Agency Operations Playbook
MCN GUIDE #52Advanced
Enterprise Operations: Managing 100+ Creators
如何管理 100 个 Creator？
SAIKO Agency Operations Playbook
MCN GUIDE #57Advanced
Automating Workflows via AI & Scripts
哪些流程应该 AI 自动化？
SAIKO Agency Operations Playbook
8. Finance, Legal & Risk Management
Cross-border payouts, Fapiao clearance, creator dispute resolution & risk.
MCN GUIDE #60Entry
Managing Cross-Border FX Wires & Payouts
Agency 如何处理跨境付款？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #61Entry
Creator Revenue Settlement & Payment Statements
Creator 的收入如何结算？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #62Advanced
Tax Structuring for Agency & Foreign Creator Income
Agency 如何管理税务？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #63Advanced
Designing Water-Tight Creator Management Agreements
Creator 合同怎么设计？
SAIKO Agency Operations Playbook
MCN GUIDE #64Advanced
Designing Master Service Agreements (MSA) for Brands
Agency 合同怎么设计？
SAIKO Agency Operations Playbook
MCN GUIDE #65Advanced
Managing Content Rights & IP Ownership Clauses
IP 和 Content Rights 怎么管理？
SAIKO Agency Operations Playbook
MCN GUIDE #66Advanced
Resolving Brand Campaign Disputes & Non-Payment
如何处理品牌纠纷？
SAIKO Agency Operations Playbook
MCN GUIDE #67Advanced
Protecting MCN Investment When Creators Leave
Creator 单飞时，MCN 如何保护自己的投入？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #68Advanced
Building Agency Risk Prevention & Crisis Systems
如何建立 Creator Risk Management？
SAIKO Agency Operations Playbook
9. Scaling & Building an Enterprise Moat
First hires, 10 to 100 creator growth, margins, and platform transition.
MCN GUIDE #69Entry
When to Make Your First Hire in the Agency
什么时候应该招第一个员工？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #70Entry
First Critical Hire: Account Lead vs Localization Specialist
第一个应该招什么岗位？
SAIKO Agency Operations Playbook
MCN GUIDE #71Medium
Expanding Agency Capacity from 10 to 50 Creators
如何从 10 个 Creator 扩张到 50 个？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #72Advanced
Scaling Agency Capacity from 50 to 100+ Creators
如何从 50 个扩张到 100 个？
SAIKO Agency Operations Playbook
MCN GUIDE #73Advanced
Building an Autonomous Creator Community & Network
如何建立 Creator Network？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #74Advanced
Improving Agency Gross & Operating Margins
如何提高 Agency 的利润率？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #75Advanced
Evolving from a Service Agency to a SaaS/Platform Model
如何从 Service Business 发展成 Platform？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #76Advanced
Building Your Ultimate Enterprise Moat in China
Agency 最大的竞争壁垒是什么？
SAIKO Agency Operations PlaybookRead Guide →
MCN GUIDE #78Advanced
Creator Background Screening Before Signing
签约前如何审查 Creator 的海外历史社交账号？
SAIKO Agency Operations PlaybookRead Guide →